Electronics company
UK based electronics company focussed on supplying high-technology equipment to civil and military platforms required to grow internationally as a result of shifting requirements from clients and the marketplace in order to stay one step ahead of the competition.
Client Challenge:
Identifying new opportunities and formulating the market entry strategy
- A need to assess the current portfolio of products and services to identify opportunities
- Consider where existing sales can be made, and where new clients can be approached
- A need to explore new markets to determine if existing products and services can be sold or if new solutions need to be developed
- To carry out an in-depth competitor analysis in the target markets to gain an advantage and position ourselves appropriately
Our Solution:
Identify areas for collaboration across the wider business
- Work closely with the business development and sales teams to coordinate efforts across the business divisions
- Identify current global activities to determine areas for collaboration across the lines of business
- Create a joined up approach and facilitate the communication across the sales teams
- Complete a full competitor analysis and identify concrete actions to be taken to stay one step ahead
Impact on Client’s Business:
Contracts secured with new clients in new sectors
- Market development strategy formulated and executed with the client
- £250M worth of new business identified as part of collaboration across the existing business
- New potential contracts valued at £150M identified in new markets by re-application of existing products and services
- Positioned the client competitively in the new market with the confidence to pursue new clients